Which of the following statements best reflects the guideline of using a base of facts and valid assumptions for marketing plans?
A)The firm insists on having good marketing research.
B)To motivate people,the firm sets achievable goals.
C)The firm ensures that people at all levels in the firm understand what,when,and how they are to accomplish their tasks.
D)The firm's marketing plan has all the key marketing mix factors and are supported by resources.
E)The firm's marketing plan enables results to be compared with planned targets,using precise marketing metrics.

Question

Quizplus · Accepted Answer

The more a marketing plan is based on facts and valid assumptions,rather than guesses,the less uncertainty and risk are associated with executing it.Good marketing research helps.

Which of the Following Statements Best Reflects the Guideline of Using