Figure 22-8

-Consider Figure 22-8 above.The graphic display of General Mills Channels for Warm Delights Minis as of December 2013 is an example of a(n)
A)Pert chart.
B)marketing program.
C)marketing dashboard.
D)Gantt chart.
E)marketing plan.

Question

Figure 22-8 
 
-Consider Figure 22-8 above.The graphic display of General Mills Channels for Warm Delights Minis as of December 2013 is an example of a(n)
A)Pert chart. 
B)marketing program. 
C)marketing dashboard. 
D)Gantt chart. 
E)marketing plan.

Quizplus · Accepted Answer

A marketing dashboard,such as the one shown in Figure 22-8,provides a graphic display of a product category's performance,such as sales,percentage of stores carrying a product,the average n umber of flavors carried by store type,etc.

Figure 22-8 -Consider Figure 22-8 Above.The Graphic Display of General Mills Channels