Figure 22-8

-Consider Figure 22-8 above. As part of the Warm Delights team at General Mills,you are asked to analyze and interpret this marketing dashboard for Warm Delights Minis. After a careful analysis of all four charts in the dashboard,what explains the increased monthly unit sales and sales revenue of Warm Delights Minis in the drugstore channel in late 2013?
A)both the increased percentage of drugstores carrying the brand and the increased average number of flavors carried by drugstores
B)only the increased number of flavors carried by drugstores
C)only the shift in monthly unit sales from November to December from the grocery channel to the drug channel
D)only the shift in monthly total sales revenues from November to December from the grocery channel to the drug channel
E)only the increased percentage of drugstores carrying the brand

Question

Figure 22-8 
 
-Consider Figure 22-8 above.  As part of the Warm Delights team at General Mills,you are asked to analyze and interpret this marketing dashboard for Warm Delights Minis.  After a careful analysis of all four charts in the dashboard,what explains the increased monthly unit sales and sales revenue of Warm Delights Minis in the drugstore channel in late 2013?
A)both the increased percentage of drugstores carrying the brand and the increased average number of flavors carried by drugstores 
B)only the increased number of flavors carried by drugstores 
C)only the shift in monthly unit sales from November to December from the grocery channel to the drug channel 
D)only the shift in monthly total sales revenues from November to December from the grocery channel to the drug channel 
E)only the increased percentage of drugstores carrying the brand

Quizplus · Accepted Answer

Though they interact,a careful analysis of Charts B and D shows that two key factors affect both the growth of monthly unit sales and monthly sales revenues in the drug channel: (1)the percent of drugstores carrying Warm Delights Minis (Chart B)and the average number of flavors carried by drugstores (Chart D).

Figure 22-8 -Consider Figure 22-8 Above. as Part of the Warm Delights