Which of the following is a finding that demonstrates the phenomenon of memory color
A) Participants recall words printed in red ink better than words printed in black ink.
B) Participants can quickly identify the word "blue" if printed in blue ink.
C) Participants have difficulty reporting ink color if the word is the name of a color different than the ink color.
D) Participants perceive a 620-nm pattern as being "redder" if that pattern has the shape of a stop sign rather than a mushroom shape.

Question

Quizplus · Accepted Answer

This is an example of memory color because participants perceive the pattern as being "redder" based on their prior knowledge and expectations of how a stop sign should look. Even though the actual color of the pattern (620 nm) may not be a perfect match for the color of a stop sign, participants' memory of the color associated with stop signs influences their perception of the pattern.

Which of the Following Is a Finding That Demonstrates the Phenomenon