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Subliminal Perception: Fact or Fiction

Question 26

Multiple Choice

Subliminal perception: fact or fiction?


A) Fact: Advertisers splice split-second frames into movies telling viewers to buy cola.
B) Fact: Empirical research suggests that priming can have substantial, long-term effects on behavior.
C) Fact, sort of: Empirical research suggests that priming can have brief, subtle effects on behavior.
D) Fiction, totally.

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