Are fear-producing messages effective?

Question

Quizplus · Accepted Answer

Fear-producing messages can be effective if they suggest a way for the audience to reduce or alleviate the fear. This gives the audience a sense of control and empowers them to take action, rather than feeling helpless and overwhelmed by the fear. If a fear-producing message does not provide a solution or way to address the fear, it can actually backfire and cause the audience to tune out or become resistant to the message.

Are Fear-Producing Messages Effective