Consumers often have a difficult time objectively evaluating services before purchase.This is due primarily to:

Question

Quizplus · Accepted Answer

Services are intangible, meaning they cannot be touched or seen before purchase, making it difficult for consumers to objectively evaluate them. In contrast, physical products can be seen, touched, and sometimes even tried on or tested before purchasing, which allows consumers to form a better idea of what they are getting.

Consumers Often Have a Difficult Time Objectively Evaluating Services Before