Which of the following statements is NOT true?
A)Service purchases are perceived as riskier than goods purchases.
B)The participation of the consumer in the service process increases the amount of perceived risk.
C)The variability in services increases the perceived risk associated with the purchase.
D)Consumers of services have less prepurchase information versus goods.
E)Services are primarily characterized by search attributes.

Question

Quizplus · Accepted Answer

Services are primarily characterized by experience attributes, which are not easily evaluated before purchase, unlike search attributes which are tangible and visible (such as color, shape, and size).

Which of the Following Statements Is NOT True