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Which of the Following Statements Is NOT Correct

Question 6

Multiple Choice

Which of the following statements is NOT correct?


A) Service consumers are more brand loyal.
B) Personal sources of information are more important to service consumers versus nonpersonal sources.
C) Service consumers have fewer alternatives to consider.
D) Self-service is a viable alternative for many services.
E) Customers always prefer customized services to standardized services.

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