Southwest Airlines appeals to economically minded consumers who are looking for the best price by flying shorter,more direct routes to less congested,less expensive airports.This is an example of:
A)relationship pricing.
B)price bundling.
C)benefit-driven pricing.
D)flat-rate pricing.
E)efficiency pricing.

Question

Quizplus · Accepted Answer

Efficiency pricing involves offering lower prices by optimizing operations and reducing costs, which Southwest achieves by flying shorter, direct routes to less congested airports.

Southwest Airlines Appeals to Economically Minded Consumers Who Are Looking