What is the key to defection management?

Question

Quizplus · Accepted Answer

Creating a culture within the firm that prioritizes retaining customers and preventing defections is the key to effective defection management. This means that everyone in the organization understands the importance of customer retention and is committed to taking action to prevent defections. While gathering customer information and instructing employees are important steps in the process, they will not be effective without a strong culture of customer retention.

What Is the Key to Defection Management