A "Dutch auction" was used by Google to raise money in 2004.A Dutch auction involves

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A Dutch auction involves allowing investors to submit bids saying how many shares they'd like to buy and at what price. This was the method used by Google in their initial public offering (IPO) in 2004 to sell their shares to the public. Investors could submit bids for the number of shares they wanted and the price they were willing to pay, and this helped to establish the market price for the shares.

A "Dutch Auction" Was Used by Google to Raise Money