Advertisers often gain attention when selling a product by
A) utilizing the "soft sell."
B) increasing the viewer' habituation.
C) using motives, such as anxiety and sex.
D) creating inattentional blindness to the advertiser's intentions.

Question

Quizplus · Accepted Answer

Advertisers often use motives such as anxiety and sex to gain attention and capture the viewer's interest. These motives create an emotional response that tends to make the viewer pay attention to the advertisement. However, it is important to note that not all advertisers use these tactics, and some may utilize a softer approach to selling their product.

Advertisers Often Gain Attention When Selling a Product by