When Home Depot began offering a paint palette of colors named to reflect Hispanic culture, it was responding to changes in the
A) sociocultural dimension of the firm's general external environment.
B) legal dimension of the firm's general external environment.
C) polital dimension of the firm's external task environment.
D) economic dimension of the firm's general external environment

Question

Quizplus · Accepted Answer

Home Depot's decision to offer a paint palette of colors named to reflect Hispanic culture reflects changes in the sociocultural dimension of its general external environment. This dimension involves changes in society's values, beliefs, and lifestyles, as well as demographic changes. As the Hispanic population grows in the US, Home Depot is responding to their cultural preferences and trying to appeal to this customer group.

When Home Depot Began Offering a Paint Palette of Colors