Physical and psychological abuse, lack of sleep, isolation, or humiliation serve to loosen former values and beliefs. This phase in brainwashing is known as

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Unfreezing is the initial phase in the process of brainwashing where the individual's existing beliefs and values are broken down. This is achieved through various means such as physical and psychological abuse, lack of sleep, isolation, or humiliation, making the individual more susceptible to new beliefs and values.

Physical and Psychological Abuse, Lack of Sleep, Isolation, or Humiliation