When Macy purchased P&G products because he believed the manufacturer to be reputable and socially responsible, it provided an example of

Question

When Macy purchased P&G products because he believed the manufacturer to be reputable and socially responsible, it provided an example of

Quizplus · Accepted Answer

Macy's decision to purchase P&G products based on the belief in the manufacturer's reputation and social responsibility is an example of Corporate Social Responsibility (CSR) as a competitive advantage. This is because Macy perceives the company's ethical and social commitments as a value that differentiates P&G from its competitors, influencing his purchasing decision.

When Macy Purchased P&G Products Because He Believed the Manufacturer