In Greece, McDonald's introduced the "Greek Mac" using pita bread and yogurt sauce. This is an example of a(n)
A) multinational strategy.
B) global strategy.
C) international strategy.
D) transnational strategy.

Question

Quizplus · Accepted Answer

A multinational strategy involves adapting products to meet the tastes and preferences of local markets, as McDonald's did with the "Greek Mac" in Greece.

In Greece, McDonald's Introduced the "Greek Mac" Using Pita Bread