CB Company lowered its price temporarily, then tried to differentiate its product, then tried to appeal to a niche group. CB company is
A) using a focus strategy.
B) using a cost leadership strategy.
C) using a generic strategy.
D) stuck in the middle.

Question

Quizplus · Accepted Answer

CB Company is "stuck in the middle" because it is attempting multiple strategies (cost leadership, differentiation, and focus) without committing to one, which can lead to a lack of clear strategic direction.

CB Company Lowered Its Price Temporarily, Then Tried to Differentiate