Inside Patagonia, Inc., there is a culture that encourages innovation and risk taking. Employees are encouraged to experiment with products and fabrics to produce better designs. In addition, Patagonia encourages employees to leave work early to surf or rock-climb. Patagonia is likely using a

Question

Inside Patagonia, Inc., there is a culture that encourages innovation and risk taking. Employees are encouraged to experiment with products and fabrics to produce better designs. In addition, Patagonia encourages employees to leave work early to surf or rock-climb. Patagonia is likely using a

Quizplus · Accepted Answer

Patagonia's culture of innovation and risk-taking, as well as their encouragement of employee hobbies outside of work, suggests a differentiation strategy focused on creating unique and high-quality products that appeal to specific customer segments.