A candy company purchases sugar plantations to guarantee its own supply of sugar. This is an example of

Name: A candy company purchases sugar plantations to guarantee its own supply of sugar. This is an example of
Brand: Quizplus
Rating: 4.9 (44 reviews)

Question

Quizplus · Accepted Answer

Backward vertical integration involves a company purchasing a supplier to ensure its own supply chain. In this case, the candy company is purchasing sugar plantations to ensure it has enough sugar to make its candy. This is an example of backward vertical integration.

A Candy Company Purchases Sugar Plantations to Guarantee Its Own