In a company meeting, Peter, the CEO, is pointing to disappointing sales results and to the ways competitors in the industry are gaining competitive advantages. Peter is in what stage of the change process?
A) Creating dissatisfaction
B) Communicating a change model
C) Developing an implementation process
D) Creating a desirable model

Question

Quizplus · Accepted Answer

Peter is creating dissatisfaction by pointing out the disappointing sales results and the competitive advantages of the competitors. This is the first stage of the change process.

In a Company Meeting, Peter, the CEO, Is Pointing to Disappointing