Dr.Aaron Adamson uses telephone surveys to measure life satisfaction across Canada.When Dr.Adamson and his research assistants phone participants,they ask them to report responses to questions by indicating whether they "strongly agree," "agree," "strongly disagree," or "disagree." Which of the following is he using?
A)Standard scale
B)An index
C)Graphic rating scale
D)Likert scale
E)None of the above

Question

Quizplus · Accepted Answer

Dr. Adamson is using a Likert scale, which measures attitudes and opinions through a series of statements with response options ranging from "strongly agree" to "strongly disagree."

DrAaron Adamson Uses Telephone Surveys to Measure Life Satisfaction Across