Patrick Paddywagon,owner of the Paddywagon Automobile Supermarket,wanted to find out the kinds of cars he should push to graduating college students.He asked 100 university seniors to rate 10 aspects of 11 models his dealership sold: style,fuel economy,engineering,safety,performance,prestige,comfort,price,selection or options,and interior size.Each car was rated on the 10 aspects from 0 (poor)to 5 (excellent).Each student also rated the importance of each aspect (1 = unimportant,2 = moderate importance,3 = very important).Then each aspect rating was weighed (multiplied)by its importance rating.Next,everything was added together for a score.Each car received a score of 0 to 150.What measurement technique did Patrick use in his study?
A)Interval measure
B)Graphic rating scale
C)Likert scale
D)Predictive scale
E)An index

Question

Quizplus · Accepted Answer

Patrick used an index to calculate scores for each car by multiplying the rating of each aspect by its importance and adding the products together. The resulting score was on a scale of 0 to 150.

Patrick Paddywagon,owner of the Paddywagon Automobile Supermarket,wanted to Find Out