Reginald Dogood is constructing a short web survey on charitable giving.What potential problem should he be most concerned with?
A)Order effects
B)Social desirability bias
C)Survey length
D)Interviewer bias
E)Locating a representative sample

Question

Quizplus · Accepted Answer

Social desirability bias is the potential problem that Reginald Dogood should be most concerned with when constructing a web survey on charitable giving. Participants may alter their responses to appear more socially desirable or to avoid appearing selfish or unsympathetic to the cause. This bias can lead to inaccurate and unreliable data.

Reginald Dogood Is Constructing a Short Web Survey on Charitable