Martin decided to hire Ann for the associate's position because she reminded him of a former associate who had excelled in the position. Martin has used which of the following heuristics?
A) Availability
B) Adjustment
C) Representativeness
D) Playfulness

Question

Quizplus · Accepted Answer

Martin is using the representativeness heuristic to hire Ann, as he is making a judgment about her qualifications based on how similar she seems to another successful associate he has worked with in the past.

Martin Decided to Hire Ann for the Associate's Position Because