What is the most common type of sampling used in content analysis?
A)Snowball
B)Quota
C)Random
D)Judgmental
E)None,sampling does not occur

Question

Quizplus · Accepted Answer

Random sampling is the most commonly used type of sampling in content analysis. This method involves selecting a sample of texts at random from a larger population of texts, ensuring that each text has an equal chance of being included in the sample. This helps to reduce bias and increase the reliability of the findings.

What Is the Most Common Type of Sampling Used in Content