A main feature of focus group interviews is
A)that the group being interviewed should be as heterogeneous as possible.
B)that the group being interviewed should be as homogeneous as possible.
C)that the group being interviewed should be as diverse as possible.
D)that the researcher should use a wide variety of related research questions.
E)that the individuals who make up the focus group should be made up of a variety of age categories,ethnic groups,and occupational backgrounds.

Question

Quizplus · Accepted Answer

The main feature of focus group interviews is that the group being interviewed should be as homogeneous as possible. This is because homogeneity in the group ensures that participants share similar experiences and perspectives, which helps to facilitate discussion and generate more in-depth insights. It also helps to reduce the effects of social desirability and groupthink.

A Main Feature of Focus Group Interviews Is