In conventional qualitative content analysis,the coding process begins
A)with keywords.
B)with theory.
C)with selecting only the latent codes.
D)prior to data analysis.
E)with observation.

Question

Quizplus · Accepted Answer

In conventional qualitative content analysis, the coding process begins with observation of the data. The researcher reads through the data several times to gain a deep understanding of the content and identify patterns and themes before beginning the coding process.

In Conventional Qualitative Content Analysis,the Coding Process Begins