What is considered to be a principal advantage of using quantitative methods as an approach to doing social research?
A)It allows for the possibility of investigating how members of the social world understand their social experiences.
B)Concepts can be standardized.
C)It allows the researcher to become immersed in the people and situations he or she is studying.
D)The subjective experiences of the research participants can be studied and analyzed.
E)In quantitative research the deeper meanings that individuals attribute to social life can be revealed.

Question

Quizplus · Accepted Answer

One of the principal advantages of using quantitative methods is that concepts can be standardized, making it easier to compare and analyze data. This is not possible with subjective experiences or deeper meanings, which are better studied through qualitative methods.  A, C, D, and E all refer to aspects of social research that are better addressed through qualitative methods.

What Is Considered to Be a Principal Advantage of Using