What is considered to be the principal advantage of using qualitative methods as an approach to doing social research?
A)Qualitative methods give “voice”to research participants.
B)Qualitative methods are relatively inexpensive.
C)Qualitative methods allow for causality to be established.
D)Qualitative methods involve the collection of data from large samples.
E)Qualitative methods require the researcher to spend a lot of time getting to know the research participants in a study.

Question

What is considered to be the principal advantage of using qualitative methods as an approach to doing social research?
A)Qualitative methods give &#8220;voice&#8221;to research participants.
B)Qualitative methods are relatively inexpensive.
C)Qualitative methods allow for causality to be established.
D)Qualitative methods involve the collection of data from large samples.
E)Qualitative methods require the researcher to spend a lot of time getting to know the research participants in a study.

Quizplus · Accepted Answer

The principal advantage of using qualitative methods as an approach to doing social research is that it gives "voice" to research participants. Qualitative research methods have a focus on understanding the subjective experiences and perspectives of research participants, which allows for their voices and experiences to be captured in a way that quantitative methods may not be able to do.

What Is Considered to Be the Principal Advantage of Using