Jenny is the project manager of a small web design firm. She identifies with Christian and American cultures. Working alone, Jenny created the work flow calendar for the next six month, carefully including days off for Easter and the Fourth of July. Rajiv, one of the firm's new designers who practices Islam, was disappointed to see that Jenny scheduled a huge project in late June during one of his important cultural holidays, Ramadan. When Jenny was designing the work calendar, she was using

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Jenny's scheduling without consideration for Rajiv's cultural holiday shows ethnocentric thinking, or the belief that one's own cultural perspective is superior to others. She did not display multicultural sensitivity or cultural competence, which involves recognizing and respecting the differences between cultures and adapting to those differences. There is no indication from the scenario that Jenny was acting in an altruistic manner, which involves selfless concern for the well-being of others.

Jenny Is the Project Manager of a Small Web Design