Even in the face of new communication formats such as online, branded¸ and sponsorship options, today's companies are putting more faith and energy back into traditional advertising formats placed in mainstream media.
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Q4: The majority of service firms, governments, social
Q5: Overall, media fragmentation is a big plus
Q6: The industry's media and agencies seem to
Q7: Scott and Mark hear a local radio
Q8: Spending on all forms of integrated brand
Q10: While many full-service agencies have depended on
Q11: One or more of the major business
Q12: Social media come in highly accessible forms,
Q13: In 2009, spending on integrated brand promotion
Q14: Now more than ever, advertisers are in
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