Today's media planners and buyers often examine an enormous number of options to put together an effective media plan within a client's budget.

Question

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This statement is true. Media planners and buyers have to consider multiple factors such as target audience, media reach, cost, and effectiveness to create an efficient media plan within a client's budget. With the rise of digital media, there are now more options to consider than ever before.

Today's Media Planners and Buyers Often Examine an Enormous Number