Most large agencies, such as Omnicom, Chiat/Day, and Fallon McElligott, set up digital/interactive media groups only recently in response to the sudden surge of client demands that Internet and mobile media options be included in nearly every IBP plan.

Question

Quizplus · Accepted Answer

Most large agencies set up digital/interactive media groups well before 2023, as the demand for digital media options has been growing steadily over the past two decades, not suddenly.

Most Large Agencies, Such as Omnicom, Chiat/Day, and Fallon McElligott