What is often called the advertising department within the firm?

Question

Quizplus · Accepted Answer

The in-house agency is often referred to as the advertising department within the firm, as it is responsible for developing and executing the company's advertising campaigns. It operates as an internal agency, providing creative services, media planning and buying, and other advertising-related functions for the company. The other options (A, B, and C) refer to specific types of advertising agencies or departments within an agency, but do not necessarily encompass the entire advertising function within a firm.

What Is Often Called the Advertising Department Within the Firm