Which person in a marketing research group coordinates the research effort, and is on par with an account executive?

Question

Quizplus · Accepted Answer

The role of an account planner in a marketing research group is to coordinate the research effort and serve as a strategic liaison between the research team and the account executive, making it the best choice from the given options. The graphics designer, event planner, and media buyer are all important roles in marketing research but do not have the same level of coordination and strategic responsibility as the account planner.

Which Person in a Marketing Research Group Coordinates the Research