Kowalski and Associates has been a successful mid-sized, full-service advertising agency for more than two decades.In an attempt to serve its clients more efficiently in a competitive marketplace, the agency has changed its compensation package to include payment based on results.If the client agrees, Kowalski and Associates will likely be evaluated on increases in

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The agency's new compensation package is based on results, so it is likely that they will be evaluated on increases in sales, as well as brand awareness and identification. These are common metrics used to measure the success of advertising campaigns. Option B (market share) and C (positive consumer attitudes toward brand) may also be considered in some cases, but are not as commonly used as sales and brand metrics. Option D is not relevant to the scenario presented.

Kowalski and Associates Has Been a Successful Mid-Sized, Full-Service Advertising