A regional fast food chain called Platters is interested in opening a new type of casual dining facility in a new market, called Diners.What type of firm might collect the data needed to expand into the new market?

Question

Quizplus · Accepted Answer

A marketing or advertising research firm is best suited to collect the data needed for Platters to expand into the new market of Diners. Such a firm has the necessary expertise and resources to conduct market research, analyze consumer behavior and preferences, and provide insights into the potential success of the new venture. An advertising agency may be involved in promoting the new restaurant once it is established, but it may not have the same level of expertise in market research. The advertiser and media organizations may have some knowledge about the product, but they may not necessarily have the necessary data and expertise to conduct market research.

A Regional Fast Food Chain Called Platters Is Interested in Opening