Scenario 2-2 Brush Strokes Is an Art Supply Store Located in a in a Town

Scenario 2-2
Brush Strokes is an art supply store located in a town with a population of about 100,000 people.The town is also home to a major state university.Brush Strokes gets a majority of its business from the student population.It has used the services of a local full-service advertising agency in the past.A great majority of its marketing budget has gone toward running small advertisements in the local and school newspapers at the beginning of each term.The advertising agency is now recommending that Brush Strokes devote a majority of its budget to running television spots during broadcasts of the university's football and basketball games.While the owners of Brush Strokes agree that they could be doing a better job of reaching a larger portion of the student population, they have not come to any conclusions about the best way to accomplish this.
-(Scenario 2-2) The agency has informed Brush Strokes that if they agree to its recommendation for television advertising, the agency will have to rely on outside sources for some of the work.In all likelihood, the agency will seek the most help with

A) producing the spots.
B) creating the ideas for the spots.
C) developing the strategy behind the spots
D) assessing the effectiveness of the spots.