Scenario 2-4
Advertising is a $300-billion-per-year business in the United States.Understandably, competition for clients is fierce among advertising agencies.There are many different reasons why a client may choose to move its business to a new agency, but there is one constant.The agency that wins the business is celebrated by the press; the agency that loses the business, however, is typically forgotten fairly soon.
-(Scenario 2-4) A client is unhappy because the work that its agency is turning out is constantly behind schedule and over budget.This client is likely to look for a new agency with a stronger ____ department.

Question

Quizplus · Accepted Answer

The account services department is responsible for managing the client-agency relationship, which includes ensuring projects are delivered on time and within budget. Therefore, a client who is unhappy with an agency's poor project management is likely to seek out a new agency with a stronger account services department.

Scenario 2-4 Advertising Is a $300-Billion-Per-Year Business in the United States.Understandably, Competition