The advertising of the industrialization era allowed previously unmarked commodities to become known as differentiated product offerings, and then communicated about these brands, thereby

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Advertising during the industrialization era created new social symbols and identity markers by differentiating products and communicating about brands. This allowed products to become associated with certain values, lifestyles, and identities, which in turn shaped consumer behavior and purchasing decisions.

The Advertising of the Industrialization Era Allowed Previously Unmarked Commodities