Why did women become the primary target for advertisers in the 1920s?

Question

Quizplus · Accepted Answer

Women were targeted because they were seen as the primary decision makers when it came to household purchases, including food, clothing, and household items. Advertisers realized that they could reach a large audience by targeting women, and so they began creating ads that appealed specifically to them. Men had already been targeted for decades, so advertisers saw an opportunity to expand their reach by focusing on women.

Why Did Women Become the Primary Target for Advertisers in the 1920s