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Who Added to the Fear and Hysteria Over Advertising in the 1950s

Question 77

Multiple Choice

Who added to the fear and hysteria over advertising in the 1950s?


A) Bruce Barton's book about Christ as an advertising man
B) Morning Again in America, a novel by Hal Riney
C) James Vicary's false story of embedded commercial messages at movie theatres
D) Phil Dusenberry's true story of "drink me" messages in Pepsi ads

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