What was one of the main shifts seen during the creative revolution of advertising?

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One of the main shifts seen during the creative revolution of advertising was an emphasis on art, inspiration, and intuition more than facts and information. This movement was led by creative directors who believed that creativity and originality were the key to effective advertising. They focused on creating ads that were visually stunning, emotionally resonant, and memorable, rather than simply conveying product features and benefits. This shift marked a departure from the more formulaic, rational approach to advertising that had been dominant before the creative revolution.

What Was One of the Main Shifts Seen During the Creative