In the mid-1990s, William T.Esrey, chairman and CEO of Sprint, announced that clients were "going to hold ad agencies more closely accountable" than ever before.He said this because
A) billing scandals had undermined the confidence of advertisers in their agencies.
B) there was now proof that advertising leads directly to sales.
C) the technology to measure advertising impact had improved.
D) the fundamental reasons to advertise had changed.
Correct Answer:
Verified
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