During the 1990s, New York was challenged as the "center of the advertising universe" by

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Highly creative agencies in California, Oregon, and Washington, such as Wieden+Kennedy and Goodby Silverstein & Partners, emerged as strong contenders to New York's advertising dominance during the 1990s. These agencies created iconic campaigns for brands like Nike and Apple, challenging traditional advertising conventions and positioning the West Coast as a creative force in the industry.

During the 1990s, New York Was Challenged as the "Center