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With the Addition of New Channels Like Wireless Technology and Web

Question 88

Multiple Choice

With the addition of new channels like wireless technology and Web video,


A) advertising is still a paid, mass-mediated attempt to persuade.
B) advertising is no longer a tool that contributes to nurturing brand loyalty.
C) no change will occur in the advertising prepared and delivered to the target audience.
D) advertising is no longer one of the primary marketing mix tools used to stimulate demand.

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