Scenario 3-1
In the early and mid-1800s, soaps were made from animal fats.The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal.This changed when soap makers began to use vegetable fats and perfume in the soap-making process.According to Procter & Gamble legend, one batch of this vegetable-based soap was left to mix too long.The result was a product that floated in water due to an excess amount of air.The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales-Ivory soap-with the slogans "It floats" and "99-44/100 percent pure." (Stephen Fox, The Mirror Makers, [New York: Random House, 1984], 24.)
-(Scenario 3-1) By 1900, shortly after Ivory soap was originally branded,

Question

Quizplus · Accepted Answer

The scenario states that Ivory soap was one of the first soaps with the potential for national sales due to its branding in 1882. By 1900, it can be inferred that branding of products was already the norm, as Ivory soap had already established itself as a successful branded product. Option A and B are unlikely because the scenario does not suggest any distrust of advertising or absence of advertising agencies. Option D incorrectly states that there was no association with the appearance of a "consumer culture", when in fact the launch of Ivory soap as a national product was a significant aspect of the emergence of a consumer culture in the early 1900s.

Scenario 3-1 In the Early and Mid-1800s, Soaps Were Made from Animal