Scenario 3-3 Zooppa Is a Global Social Network for Creative Talent That

Scenario 3-3
Zooppa is a global social network for creative talent that partners with companies to launch user-generated advertising campaigns. Two years after it was initially founded in 2008, the company continues to offer consumers an outlet for their creative advertising ideas. Members of the network submit their original ads in response to a company's creative brief.These ads can take various formats including video, print, banners, concepts, and radio, and winners of the various competitions often take home a monetary prize. The site now boasts over 60,000 members, a number that will surely continue to grow as more consumers feel the urge to influence the way their favorite products are advertised through various forms of media.
-(Scenario 3-3) What is one main reason why companies such as Zooppa, as well as many other online companies have succeeded in the Web 2.0 era when they could not in the dot-com era?

A) The brand promotion model is now focused on pulling in the consumer, rather than pushing numerous ads at them.
B) Technology is better, so companies have more resources.
C) It is now easier to attract consumers to online sites because more people have the means to purchase products online.
D) The brand promotion model is now focused on pushing numerous ads on the consumer, rather than pulling them in for a look first.