Scenario 3-4
In 2010, Procter & Gamble, the world's largest ad spender, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. The films are designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. This was not the first time the two major brands teamed up to push family-oriented entertainment-in the late 1990's, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment-the organization responsible for getting the WB's Gilmore Girls on the air. The two have each found great success as a result of the moves, with each seeing an increase both in sales and brand favorability scores. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one.
-(Scenario 3-4) The partnership between P&G and Walmart to create family-oriented movies is a perfect example of

Question

Quizplus · Accepted Answer

The partnership between P&G and Walmart to create family-oriented movies is an example of branded entertainment, which is a marketing strategy that involves creating entertaining content that promotes a brand or product. In this case, P&G and Walmart are using original family movies to lure consumers to buy P&G products at Walmart.

Scenario 3-4 In 2010, Procter & Gamble, the World's Largest Ad Spender